NATURAL and organic hair and body care brand SheaMoisture has expanded its Coconut and Hibiscus range, specifically designed for curly and coily-haired Australian consumers.
New to the range include the Frizz-Free Curl Mousse, Curling Gel Souffle, Curl & Style Milk, Curl Moisture Co-Wash, Hold & Shine Moisture Mist, Illuminating Body Lotion, Illuminating Body Wash, and Shea Butter Bar Soap.
Aimed especially at those with 4C, 4B, 4A, 3C, 3B and 3A curls, SheaMoisture's hair products aim to add moisture, fight frizz and support curl definition.
All products include ingredients such as Fair Trade shea butter to deeply moisturise and enhance hair health, coconut oil to reduce breakage while replenishing lost oils, and hibiscus flower to rejuvenate the scalp and improve hair elasticity.
Additionally, neem oil and silk protein works to restore moisture, strengthen and help protect hair strands.
SheaMoisture products are also free of sulfates, parabens, phthalates, mineral oil, animal testing, and petrolatum.
The core ingredients of the products are sourced from women's cooperatives in Ghana and Burkina Faso to empower women through its supply chain.
The SheaMoisture range is available now at Priceline stores nationwide and online.
The above article was sent to subscribers in Pharmacy Daily's issue from 02 May 24
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