Pharmacy Daily | Ending obesity

THE West Australian State Government launched the first phase of its new three-year $9.1 million LiveLighter program to tackle obesity last week. Phase one involves a six week ad campaign to make people "stop and think" about what they're doing around food and activity. “As with the tobacco campaign, LiveLighter combines a 'wake up call' with encouragement that small shifts can lead to positive and potentially life-prolonging changes,” said Health Director General Kim Snowball. The program has been welcomed by the PSA’s WA branch, with President John Harvey encouraging people to make use of pharmacists as their “first stop” in their weight loss journey. “Pharmacists have extremely effective health initiatives in place ranging from discussion groups, nutritional advice and referrals,” Harvey said. See www.livelighter.com.au.

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