A GLOBAL campaign has been launched today to raise awareness of pharmacies as places of primary healthcare, and to advocate for the profession, primarily in the minds of policy makers and other target groups.
Led by the International Pharmaceutical Federation (FIP), the campaign 'Think Health, Think Pharmacy' will be a long-running one, sustained through new promotional materials and other activities.
FIP President Paul Sinclair said the campaign notes the sector's contribution during the pandemic and will make a bigger push for more professional recognition.
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