CHEMIST Warehouse Co-Founder Jack Gance was joined by Optometrist Warehouse Managing Directors and optometry veterans Charles Hornor and Peter Larsen (pictured), to celebrate the official opening of Optometrist Warehouse's first store over the weekend with a ribbon cutting in Malvern, Victoria.
Optometrist Warehouse offered customers branded coffees and balloons for kids, to commemorate the official launch.
Open seven days a week, Optometrist Warehouse has state-of-the-art, hospital-grade clinical technology designed to assist with the early detection of eye conditions that often lead to sight loss or poor vision, discounted prices on all optical products and bulk-billing on all eye care services.
Hornor explained that "there is a real public need for a new bulk-billed model for optometry in Australia that engages the whole community because currently, 35% of people are not engaging with a regular eye test.
"Our job is to consistently amplify the benefits of regular tests and the impacts achievable for individuals when you bring together our highly qualified optometrists with a suite of advanced clinical technology."
Larsen added that "literally from day one, our optometrists have recorded significant hard-to-detect eye disease and related conditions that have resulted in intervention and referral to eye specialists.
"The misconception is that optometry is just about correcting poor vision.
"It is just as much about the eye, the optic nerve and retina, the less tangible areas where problems occur that do not manifest themselves in poor sight or vision, very often until it is too late to treat or manage successfully."
Initial expansion plans include the opening of a handful of stores in 2023, followed by a mass network rollout.
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