Forecast for hayfever
September 26, 2012
CONSUMERS now have a new
web tool from Sanofi Consumer
Healthcare to assist them in
monitoring the pollen count in their
capital city.
Launched as part of Telfast’s
website, the allergy forecaster will
enable hayfever sufferers to get a
four-day pollen forecast.
“A major insight from our
research is that consumers delay
treatment to see if their symptoms
will subside,” said Mike Abbott,
Head of Marketing for Sanofi
Consumer Healthcare which owns
Telfast.
The four-day forecast is also
available through the new Telfast
Facebook page which also enables
consumers to automatically receive
their capital city forecast on their
news feed each day.
“As well as assisting consumers
manage their hayfever, the new
social media presence we have
created will be a handy reference
point for pharmacies, giving staff
more opportunities to engage with
hayfever sufferers,” Abbott said.
See www.facebook.com/TelfastAU.
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