Doctors who received even one
free meal from a pharmaceutical
salesperson were more likely than
others to prescribe the drug being
promoted, even when a generic
equivalent was available, according
to a new study.
Senior author of the study Dr. R.
Adams Dudley from the University
of California analysed industry
payment data from late 2013 and
prescribing data for that year from
doctors treating Medicare patients
with common drugs for heart
problems or depression.
Around 280,000 doctors received
60,000 payments associated with
the four target drugs.
The study published in JAMA
Internal Medicine found doctors
who received just one free meal
from a pharmaceutical company
were more likely to prescribe the
promoted brand name drug over a
generic alternative.
As the number of meals and meal
value increased, relative prescribing
rates also increased.The above article was sent to subscribers in Pharmacy Daily's issue from 23 Jun 16 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 23 Jun 16
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