Pharmacy Daily | Getting your pharmacy in shape

Pharmacists are dedicated to looking after the health of their customers, but what about the health of your store? The right store layout, smart use of product displays and innovative in-store marketing ideas all go a long way towards boosting sales. Here are some of the basic check points to consider… • The pharmacy is well lit and aisles are clutter free • Gondola ends are used for • Disk displays are where customers naturally gather • Window space is used to promote product and communicate key messages • Shelf ticketing is clear and professional • Displays and category layouts are periodically changed to keep it fresh • Stock is replenished and faced up every day to increase shelf presence • Marketing messages are clear and not competing for attention – less is more! Take the time to walk around your own store and highlight the areas that require focus. Make a checklist of things to cover, such as cleanliness and out of stocks. Think of your main customer types and ‘put yourself in their shoes’ as you walk around. Is your offer clear and your store inviting and attractive to your customers? If not take steps internally or engage an outside specialist to assist your store in becoming fit for selling. instigo is a consulting company that focuses on three areas of retail pharmacy specialisation: people, marketing and retail solutions. For more information visit www.instigo.com.au or call instigo on 02 9248 2600. This week’s contributor is Shannon Kerr, Marketing Manager at instigo.

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