GMiA looks to pharmacy
June 27, 2011
PHARMACISTS across Australia
can expect to see more from the
Generic Medicines Industry
Association (GMiA), with this
week’s launch of a national brand
campaign into pharmacy.
The promotion will highlight who
GMiA’s members are and what its
membership stands for.
Putting a face on GMiA,
representatives of its member
companies will themselves directly
deliver the campaign to
pharmacists working in both
community and hospital pharmacy.
“Members of GMiA adhere to a
high standard of conduct and
provide a high level of support to
pharmacy and community health
generally,” said GMiA chief
executive officer Kate Lynch.
“We wanted to remind our
customers of this fact,” she added.
Throughout its campaign GMiA
will highlight the common set of
principles to which its members
adhere, including: making high
quality medicines affordable for
Australians today and in the future
and providing ongoing education
and professional development to
Australian healthcare professionals
to support community health
outcomes that assist all Australians.
Other principles include high
standards for manufacturing;
making Australian generics
consistently safe, effective, of high
quality and a global benchmark; as
well as respecting the “intellectual
property rights of truly innovative
medicines”.
GMiA members include Aspen,
Ascent, Apotex, Alphapharm,
Hospira and Watson - gmia.com.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Jun 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 27 Jun 11
