Pharmacy Daily | Gold Cross on Maxigesic

AFT PHARMACEUTICALS has announced that certain 24-tablet packs of its Maxigesic analgesic will soon bear the Pharmacy Guild of Australia’s ‘Gold Cross’ logo. Founder and md of the company Dr Hartley Atkinson expressed his delight when announcing the partnership with the Guild. “For decades, Australians have associated the Gold Cross with trusted advice and support from community pharmacies,” he said. “For the Guild to extend the logo to Maxigesic is fantastic because it’s an instantly recognisable mark of quality.” The combination product contains paracetamol and ibuprofen - and no codeine - with Atkinson saying this has undoubtedly been a factor in the success of Maxigesic in Australia in light of concerns about the risks of dependence from codeine-based painkillers. Gold Cross gm Trevor Larkin said the endorsement deal is “testament to the quality and value the product has built in Australian community retail pharmacy”. “We congratulate Hartley Atkinson and his team and look forward to a long and rewarding partnership together,” he added. The new Gold Cross Maxigesic packaging will roll out from Jun.

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