GSK goes Direct
April 3, 2012
A NEW online ordering option has
been unveiled by GSK Australia,
which allows customers to order
vaccines directly from the company.
According to GSK, the move is in
response to demand from its GP
customers, who told the company
that it was not meeting their needs.
“We listened to that feedback and
we’re delighted to be able to offer
them a better solution through
GSKVaccinesDirect,” said GSK GM
for Australia, Deborah Waterhouse.
The web ordering system allows
customers to order online, pay by
credit card and keep track of the
order right through to delivery.
The company is however moving
swiftly to allay fears that may arise
from the direct ordering option,
saying that it has no plans to change
its customer base of wholesalers
and GPs.
“We will still be doing business with
all of those customers in many of
the same ways,” Waterhouse said.
“This is simply an enhancement
to the level of service we are
providing and something that I
know our customers will welcome,”
she added.
The direct ordering system is
available now at -
www.gskvaccinesdirect.com.au.
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