Guild campaign
August 20, 2014
THE Pharmacy Guild of Australia
will launch an advertising campaign
called ‘Discover more. Ask your
pharmacist’ in late October.
The campaign aimed to increase
community knowledge of what
services pharmacists provided
beyond the traditional dispensing
role, the Guild said.
The campaign would be funded
by the Guild with support from the
community pharmacy industry.
Materials for display in
pharmacies would be available
to order and customise online;
member pharmacies would be
given basic materials free of
charge, with additional customised
materials available to buy, a Guild
spokesperson said.
The campaign, developed with
ad agency Jack Watts Currie, would
include television and online
advertisements, and a new website
and Facebook page, the Guild said.
The spokesperson said there was
no final budget released but it was
the biggest consumer campaign in
more than seven years and was a
“significant spend”.
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