Guild Hepatitis C campaign
June 1, 2010
YESTERDAY the Pharmacy Guild,
in partnership with Hepatitis
Australia, has launched a television
community service announcement
series, designed to increase
consumer confidence in their local
pharmacy as a source of information
and advice on Hepatitis C.
The advert also aims to present
community pharmacy as a place
that supports consumers
confidentiality and where staff will
provide Hep C advice free of
judgement and stigma.
The voiced over tag-line of the ad
is “Over 200,000 Australians are
living with Hepatitis C.
“It can go undiagnosed without
obvious symptoms for many years…
blood to blood contact puts you at
risk of having Hepatitis C... Get
tested. Get treated.”
The timing of the television
commercial’s launch comes on the
back of National Hepatitis
Awareness Week which was held
17-23 May, and it is hoped that the
campaign will again place Hep C
education and awareness in the
public consciousness.
Participation in Hepatitis Week
was a component of the Hepatitis C
Public Health Promotion Pilot
Program, which is part of the
Fourth Community Pharmacy
Agreement funded by the
Department of Health and Ageing.
In supporting the TV launch the
Guild said that, with an estimated
400,000 consumer visits to the
nation’s 5000 community
pharmacies, pharmacists are in the
perfect position to help promote
awareness and offer support to
people with Hepatitis C.
To view the ad, filmed in a local
pharmacy in Epping, Victoria
CLICK HERE.
The above article was sent to subscribers in Pharmacy Daily's issue from 01 Jun 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 01 Jun 10
