Pharmacy Daily | Harvey: MA Code fail

WHILE acknowledging the collaborative consultative approach taken by Medicines Australia (MA) in developing its 18th Code of Conduct for the pharmaceutical industry, academic and industry watchdog Ken Harvey has said it “failed to deliver on key principles agreed to by Medicines Australia Transparency Working Group.” In a submission to the Australian Competition and Consumer Commission Harvey said the edition did not deliver on transparency on individual payments made to healthcare professionals as well as on principles such as enabling consumers to make well informed healthcare decisions and covering all transactions and transfers of value between a company and a healthcare professional. The Code encouraged healthcare professionals to consent to disclosure but allowed them to optout while retaining financial and related benefits of their interaction with member companies, he said. “This is Claytons transparency.” Harvey said the main reason for this failure was MA’s concern about a lack of level playing field and authorising the Code would be to the public detriment - CLICK HERE for more.

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