SHISEIDO is celebrating actor, Anne Hathaway, as the new face of Vital Perfection and its age-defying skincare line of 15 products.
Echo Lo, Vice President of Shiseido said, "New York is a significant place where our relationship with Anne began, and it has been nothing short of an inspiring journey.
"Anne collaborated with us through the entire creative process to craft Vital Perfection's personal expression 'Potential has no age', which is a universal truth.
"Vital Perfection's groundbreaking technologies and formulations work to deliver what your skin is capable of by nourishing, protecting and harmonising," Lo added.
Celebrating the event with Hathaway and Shiseido were 150 friends of the brand, including food and lifestyle author, Candice Kumai as the master of ceremony; fashion and beauty expert, Jenna Rennert; Miss Universe 2016, Iris Mittenae; Italian actress, Francesca Chillemi; Brazilian fashion icon, Silvia Braz; and Singaporean actress, Sheila Sim.
Hathaway said, "I've always admired the philosophy of Vital Perfection, how it combines simple elegance, complex tradition and knowledge in a nuanced way".
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Sep 23
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