Health brands top for trust
July 21, 2015
Blackmores has been named
“Australia’s Most Trusted Vitamin &
Supplement Brand” for the seventh
year running, in the annual Readers
Digest Trusted Brands Survey.
Blackmores topped the rankings
in the Vitamin & Supplements
category, with other brands cited
including Nature’s Own and Swisse.
Overall the most trusted brand
in Australia in this year’s survey of
about 2,400 Australians was Dettol,
with others in the top ten including
Band-Aid and Johnson & Johnson
which were all in the First Aid
category of the poll.
Colgate was also highly ranked,
ahead of Oral-B and Sensodyne,
while Dove was the top hair care
brand followed by L’Oreal and
Schwarzkopf.
In the pain relief category Panadol
came out as the leader, followed by
Nurofen and then Panadeine.
Band-Aid, Elastoplast and Smith &
Nephew were the top rated brands
in the plasters/adhesive bandages
category.
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