Pharmacy Daily | Health destination sensation

THE Pharmaceutical Society of Australia says its new “Health Destination Pharmacy” program (PD 03 Aug 2015) has seen participating pharmacies achieve a 6.4% increase in average sale just six months after it was launched. That’s well above the industry average increase of 1.8% since Oct last year, according to a new independent analysis commissioned by the PSA. “The evidence-based Health Destination Pharmacy program has successfully repositioned pharmacists as local healthcare providers and empowered pharmacies to provide high quality consumer healthcare in their local communities,” the PSA said in a statement issued today. PSA’s executive director of Policy, Advocacy and Innovation, Alison Roberts, said the results of the study highlight that pharmacies investing in the Health Destination Pharmacy solution are delivering more customer-focused care. “These results reinforce that the program works, however we don’t always expect to see success so quickly - it’s a credit to the pharmacists and their teams working hard on change and being supported by our expert coaches through this program,” she said. Roberts added that pharmacists participating in the program were reporting positive feedback across the board, including from GPs, consumers and local healthcare organisations - and in turn the Health Destination pharmacies were seeing improvements in their business viability. PSA national president Joe Demarte said the results of the analysis speak for themselves, with the Health Destination program, led by industry experts in pharmacy change, achieving its aims of “supporting pharmacies to build a viable, value-adding business platform to ensure their future sustainability”.

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