IN-STORE displays have evolved, with the traditional 'Healthpoint' now relaunching as Healthpoint Digital - taking to the market a digital media platform that promotes professional service programs.
Healthpoint Digital also offers an enhanced content management solution which aims to support pharmacies with the management of minor ailments.
The new platform allows pharmacists to provide a consistent minor ailment message directly to the consumer, which can be emailed and/or printed out in store.
Suppliers and service providers can also advertise via Healthpoint Digital to promote their products and services directly to consumers at the point of purchase.
Healthpoint Digital has already been deployed across 200 pharmacies, with more being added on a regular basis - for more info see page three.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Nov 17
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