LAST Fri was the inaugural Wear It Red Day, a new initiative by Painaustralia, aimed at raising awareness for the millions living with chronic pain.
Community pharmacies across Australia displayed red balloons and posters to show support for those affected.
Painaustralia CEO Giulia Jones emphasised the day's mission: to highlight the essential role of pharmacies in providing effective pain management for Australians.
"People living with chronic pain often feel invisible," Jones said.
"Chronic pain affects one in five Australians over 25, yet many suffer in silence due to stigma," she added.
Research shows that 40% of Australians in pain consider discussing it taboo.
By participating in Wear It Red Day, pharmacists aim to foster open conversations about pain management.
Jones urged anyone experiencing pain to visit their local pharmacy for support, stating, "we want to show that there is hope and that health professionals can help".
The event received sponsorship from Panadol and support from the Pharmacy Guild of Australia, reinforcing the importance of addressing chronic pain in communities.
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