Pharmacy Daily | It’s all about the execution

Executing exceptional business and retail programs and promotions requires meticulous project management. Many businesses expend all their energy in the creative ‘fun’ phase of the development and of a new business venture with the actual execution an afterthought. When developing new strategies to grow your business it is imperative to break down the phases and ensure you have champions to drive each element. When looking at a new promotional or retail idea (or Professional Service implementation) a few key ‘high level’ things to remember are to: • ensure it aligns with your business strategy and the message you want to give to your customers • ensure you have a budget and the clear definitions of success Once you hit the all important implementation phase - have you set a plan to ensure the execution is as efficient as possible? Remember to: • hold a team meeting and ensure that all staff are clear as to WHAT we are doing, WHY we are doing it, HOW we will be executing our new plan and what the definition of success is(KPI’s). • ensure there are simple steps to get the project moving and to gather momentum • ensure there are regular Work in progress (WIP) meetings to update the team and generate a sense of progress and achievement. • remember to celebrate successes at key milestones along the way. • analyse your results and learn for next time All great business, marketing, retail or professional service initiatives require great project management to ensure you turn the idea into profit. This week’s contributor is Shannon Kerr, Marketing Manager at instigo.

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The above article was sent to subscribers in Pharmacy Daily's issue from 06 May 13
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