J&J takes top ASMI award
November 18, 2013
Johnson & Johnson’s Nicorette
QuickMist took out the top
consumer healthcare industry
award at last week’s ASMI Diamond
Awards evening in Sydney.
The smoking cessation mouth
spray was named Overall ‘Supreme’
Winner for 2013 and also won Best
New Product Launch.
The ASMI Diamond Awards,
which celebrate and share
best practice in the consumer
healthcare sector, were presented
across six categories: Best New
Product Launch, Best Large Budget
Campaign (>$500k), Best Small
Budget Campaign (<$500k), Best
Healthcare Professional Campaign,
Quality Use of Medicines and
Overall ‘Supreme’ Winner.
ASMI Marketing & Business
Development Director Filomena
Maiese said, “ASMI congratulates
Johnson & Johnson for receiving
these two industry accolades,
which provides them with
the recognition they deserve
for delivering an outstanding
healthcare campaign in the area of
smoking cessation.”
Other awards went to Sanofi
Consumer Healthcare for its
Nature’s Own Man vs. Wild
campaign (Large Budget Category),
Bayer’s Berocca Twist ‘N’ Go (Small
Budget Category), GSK’s Panadol
for Best HCP Campaign with the
‘Not all OTC analgesics are the
same’ campaign, and Pfizer’s
Centrum for Men and Centrum for
Women in the newly introduced
Judge’s Choice Awards for the best
demonstration of Quality Use of
Medicines/Health Literacy.
The above article was sent to subscribers in Pharmacy Daily's issue from 18 Nov 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 18 Nov 13
