AFTER several years as the most popular tampon brand in Australia, Libra has been overtaken by Carefree, according to the latest findings from Roy Morgan Research, while U by Kotex is also impacting the market with third place in the rankings.
In an average four weeks, said the report, 22% of Australian women aged 14+ (just over 2.2 million) purchase tampons, slightly up on 12 months ago (21%).
While the overall sales have not changed much, there has been some significant movement at brand level, with the proportion of tampon buyers purchasing Libra tampons in an average four weeks dropping from 31% to 26% year-on-year - putting the brand just behind Carefree at 27%.
The above article was sent to subscribers in Pharmacy Daily's issue from 13 Feb 17
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