Look like a pharmacy
March 17, 2014
At APP 2014, JR Pharmacy
Services partner Bruce Annabel
said pharmacies need to look like a
place of health, not a jumble shop,
to be successful.
In the plenary ‘Professional
services and front of shop -
maintaining the balance’, Annabel
gave a list of dos and don’ts for
pharmacies for future success.
These included working out
a financial target, finding extra
income sources, reducing
inefficiencies,attracting customers
with initiatives that grew value via
benefits, not price, and preparing
for a service future.
To achieve this, pharmacists could
selectively increase prices, starting
with S2s and S3s and improve
allocation of their space, stock and
location.
The pharmacist’s role must be
to engage customers and deliver
health solutions and this role
should be expanded further,
Annabel said.
He emphasised that the most
important asset was the customer
and their outcome should be
maximised - not the transaction.
The above article was sent to subscribers in Pharmacy Daily's issue from 17 Mar 14To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 17 Mar 14
