MA lodges new conduct code
July 4, 2012
MEDICINES Australia will for the
first time ever require its member
companies to provide full public
disclosure of aggregate payments
to doctors and consumer groups,
under a new draft Code of Conduct
which has been submitted to the
Australian Competition and
Consumer Commission today.
MA ceo Brendan Shaw said the
revised document represents “a
major shift towards greater
transparency,” and follows 18
months of consultation with
stakeholders including consumer
groups, physicians and consumer
organisations.
The disclosure provisions include
all payments made to healthcare
professionals for advisory boards
and consultancy arrangements; all
sponsorships to attend medical
conferences and educational
events; all payments made to
speakers at events; and all
sponsorships of all individual
consumer organisations for each
financial year - including the value
of non-monetary support.
Other changes to the Code of
Conduct include a ban on
competition prizes for healthcare
professionals, a ban on all brand
name reminders, an explicit ban on
personal gifts such as chocolates
and flowers, and an explicit
requirement to adhere to an IFPMA
global position on disclosing clinical
trial information.
The first report under the new
code is scheduled to be published
in June 2013, expanding the existing
regime which details hospitality
provided at educational events.
A further transparency initiative
will see Medicines Australia
oversee the establishment of a
working group “to develop an
effective and workable mechanism
for ensuring even greater
transparency in the relationship
between industry and doctors”.
The new Code of Conduct is now
under consideration by the ACCC,
and can be viewed online at
www.medicinesaustralia.com.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 04 Jul 12To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 04 Jul 12
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