EMBODY Beauty Cosmetics, an Australian-made beauty brand, is showcasing its Serum Foundation.
The product combines a lightweight formulation with skin-caring ingredients including hyaluronic acid and pomegranate seed extract, creating a 'skin-like' finish and natural glow.
The serum (RRP$59) is vegan and cruelty-free, and comes in five different shades.
"Our Serum Foundation is more than just a beauty product - it's a statement," enthused Barbara Cafagna, Founder of Embody Beauty Cosmetics.
"It encourages women to embrace who they are, no filters required," she added.
In September 2022, Cafagna launched Embody Beauty Cosmetics, which was 10 years in the making and inspired by the 'clean' beauty movement.
The Serum Foundation is now available online here as well as at selected retailers, with Cafagna also hoping to bring her brand to pharmacy shelves.
For stockist enquiries, email hello@embodybeautyco.com.
The above article was sent to subscribers in Pharmacy Daily's issue from 16 Jan 25
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