COTY has announced that the brand, Marc Jacobs Beauty, will return, under a 15-year licensing agreement, with new products set to hit shelves in 2025.
"The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand's limitless potential," said Coty CEO Sue Nabi in a statement.
"The revival of Marc Jacobs' cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return.
"This agreement reinforces Coty's position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios."
Marc Jacobs International CEO Eric Marechalle said, "bringing Marc's creative vision to life, in its entirety, is our constant goal, and beauty plays a crucial role in delivering that to our consumers".
"It is without question that Coty is to be the team to bring Marc Jacobs Beauty to new heights."
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