LISTED pharmaceutical firm Medlab has joined the Pharmacy Click and Collect platform, as part of a campaign to "help community pharmacies looking for differentiated product ranges to attract and retain new customers"
With a range of twenty-six specialty lines across categories such as anti-inflammatory, gastro-intestinal support, musculo-skeletal support and weight management, Medlab is aiming to increase its market penetration.
"With pharmacies struggling due to competitive pressures, we want to position ourselves as the supplier of choice -- a sensible option to create a point of difference with high quality," the company said.
"Our connection with Pharmacy Click and Collect is a logical step for us in not only helping pharmacies become more aware of our range but we also want to help drive customers using our products to buy online and pick up at their nearest community pharmacy."
The range, including its patented products, is available for direct order and via wholesalers.
The Guild's Click and Collect platform is a division of Gold Cross Products and Services, and allows customers to shop online for items which they can then pick up at their local community pharmacy.
The pharmacy makes the revenue and uses in-store stock to fulfil the order, with the service free for Guild member pharmacies.
Medlab will offer pharmacies which have activated their free Pharmacy Click and Collect subscription an exclusive buy deal available through the platform - for details see pharmacy.com.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Nov 18
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 15 Nov 18
