MOR Australian beauty in pharmacy
November 2, 2011
LUXURY Australian beauty
brand MOR has reported
strong support from the
industry since the launch of
its Essentials range into
pharmacies 12 months ago.
“The pharmacy response
to the range has been
excellent,” said MOR’s
Seray Izlemek (pictured
above right, with Helen Sykes
of Landmark Agencies).
“As we come towards the
one year mark we are definately seeing strong growth, we have about 450
pharmacies and about eight or nine groups,” she added.
Usually the domain of luxury retailers such as David Jones, MOR’s natural
range of prestigious products have garnered much acclaim throughout the
beauty world for their innovative combination of age-old and
contemporary ingredients, divine scents and beautiful designer packaging.
The Essentials range was created to reach out to the everyday consumer
and includes a 170g Soap Bar, 350ml Hand and Body Wash, 350ml Hand
and Body Lotion, 70ml Hand Cream, 250g Body Butter and 170g Fragrant
Candle in five fragrance lines: Honey Nectar, Neroli Clementine, Basil and
Grape, Black Current Iris, and Sugar Rose Tiger Lilly.
Speaking to PD over the weekend Izlemek said Australian consumers have
also reacted “really well to the essentials range”.
But the company is not happy just to sit on its laurels, with Izlemek saying
that MOR is “wanting to grow” its pharmacy offerings with exclusive
pharmacy gift with purchases as well as several new products in the new year.
For information email info@mor.com.au.
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