AFTER a one-year hiatus, the Australian-made pregnancy multivitamins brand Natalis is returning to shelves this month, with enhanced distribution through both community pharmacy and Chemist Warehouse stores across the country.
Endorsed by the Australian College of Midwives, Natalis is specifically formulated to meet the heightened nutritional needs of women throughout their motherhood journey, from pre-conception to pregnancy and breastfeeding and contains 19 important nutrients, including folic acid and iodine, which support the healthy development of babies and may prevent major birth defects of the brain and spine.
Iron, vitamins B, C, D and E and a range of other minerals are also included to support the increased nutritional needs of women who are pregnant or breastfeeding.
"By mid-Jun, with shelves restocked, Natalis will be available through our trusted community pharmacy partners in more than 4,000 stores, and an additional 500 doors through Chemist Warehouse locations across Australia," said Ornella Caiazza, Marketing Manager for Natalis.
"At Natalis, our goal has always been to provide a more affordable alternative to daily pregnancy multivitamins for Australian women, without compromising on quality or care.
"We are committed to this goal and to working with our pharmacy partners to rebuild and strengthen our brand presence across the country," she said.
To support its return to shelves, Natalis will be offering a gift with purchase (a pink Natalis tote bag) and providing point-of-sale materials through its community pharmacy partners.
In addition, Natalis will continue to give back to the community through partnerships with Miracle Babies, an organisation that provides vital emotional support and resources to new parents with premature babies requiring specialised care, as well as The Australian College of Midwives.
"Natalis directly supports the valuable work of both organisations, making a meaningful difference in the lives of families across the country," said Caiazza.
Natalis will be available in two sizes upon its relaunch - a 30-tablet pack for RRP: $26.99, and a 100-tablet pack for RRP: $59.99.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Jun 23
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