WHEN most 20-year-olds were out partying with their friends, beauty entrepreneur and self-confessed university dropout Olivia Epifano was busy launching her own false eyelash brand in 2019.
However, when Epifano launched Lavish just months before COVID hit, consumers stopped wearing fake lashes, which the brand originally offered.
Epifano eventually noticed that people were still applying mascara in lockdown, inspiring her to switch her focus to natural lash health instead.
Enter the viral Lash Lifter, a tool that replaces a salon lash lift.
Four years and more than 45 million TikTok views later, the Melbourne-based brand has just undergone a major rebrand and expanded its product range, now available at select independent pharmacies in Australia.
The new Lavish collection includes three new products: Brow Illusion, Lash Illusion Mascara and Lash Illusion Eye Lash Serum.
All are formulated without any chemicals and boast 13 vitamins and peptides to help promote longer, thicker and stronger brows and lashes.
The above article was sent to subscribers in Pharmacy Daily's issue from 23 May 24
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