Nature’s Care own stores
September 21, 2016
AUSTRALIA'S third largest vitamin company, Nature's Care, is highlighting its premium "black-label" products in the Nature's Care Pro Series range as a luxury good, with plans to open high-end retail stores in Sydney, Melbourne, Shanghai and Hong Kong, according to a report in today's Australian Financial Review.
Nature's Care gm Steven Collett said that although the company was in the final stages of a sale process, it was in no hurry to complete a deal, with first quarter revenue up 151% year on year.
Referring to company plans for its own premium retail chain, modelled on Nespresso's coffee-maker outlets and high-end wine industry cellar-door approaches, Collett said "There is a gap in the market for an ultra-premium range.
"We want to be in the same area as Prada, Dior and Gucci."
Nature's Care wants to demonstrate vertical integration of its business, sourcing quality raw materials and doing its own manufacture at its wholly owned Belrose facility, Collett said.
"That interactive story doesn't really get communicated when people encounter a pharmacy assistant," he said.
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