AUSTRALIAN brand Nature's Own has taken out top spot as the most widely consumed vitamins, minerals and supplements brand in the country, according to a recent survey by Roy Morgan Research.
Nature's Own holds 13.9% of the market followed by Blackmores and German brand Berocca at 10% each, Swisse at 9.5% and Cenovis at 4.7%, the survey found.
Just over half (50.4%) of all Australian women take vitamins, compared with 37.8% of men, with men dominating the Berocca business and women everything else, in line with the marketing.
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