Neutrogena Healthy Defence
July 26, 2010
IS 30 the new 15?
Last week
Johnson & Johnson
launched the
Neutrogena Healthy
Defence Daily
Moisturiser into the
Australian market.
Using
“Helioplex360”
technology to help
prevent oxidative
damage to the skin,
as well as to guard against the daily effects of VUA and UVB rays (even
through glass and cloud), the formulation also contains Vitamin A, C
and E to which work as moisturising agents to both nourish and protect
skin - see Pharmacy Daily’s Health and Beauty feature this Wednesday
for a more in depth look at the product.
A key selling point of the product is the fact that it is a daily moisturiser
with an SPF rating of 30+, meaning users can now obtain a higher level
of cover without relying on an additional sunscreen or foundation.
“Johnson & Johnson is focused on bringing science to the art of
beauty”, said Dan Spira, Johnson & Johnson VP & Country Manager for
the Pacific, who confirmed that the decision to launch the product in
Australia was in part due to a gap in the market.
Pictured above, mingling with guests at the launch is Amanda
Broderick Marketing Manager at Johnson & Johnson and Lindsay
Cowan, Neutrogena Brand Manager.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Jul 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Jul 10
