New digestive supplier
June 6, 2012
NEW Zealand-based Vital Foods is
expanding across the Tasman,
working with Nestle Health Science
to market a new pharmacy-only
digestive supplement to the
Australian industry.
Dubbed Kivia, the key ingredient
of the product is Zyactinase, which
is an extract of kiwi fruit.
Vital Foods said Kivia has been
“clinically proven to improve
digestive health,” and is a
preventative non-laxative remedy
which helps gut bacteria maintain a
normal balance.
Kivia is available solely through
pharmacy and includes capsules, an
instant drink powder and a
chewable tablet.
The company will target the OTC
self-medication market “in
recognition of the important role of
pharmacists and pharmacy
assistants in advising consumers
with digestive health complaints”.
Vital Foods ceo Dr Gursh Bindra
said the product has already been
showcased to pharmacy
wholesalers and some of the
banner groups, and said that Kivia
is “a medical food with clinical
applications”.
Vital Foods was founded in 1991
in Auckland by an agricultural
scientist who created a method of
blending kiwifruit with natural
flavours.
The company said the best results
are achieved by using Kivia daily on
a long-term basis, with clinical trials
having shown that it is effective in
treating occasional constipation in
healthy adults, as well as reducing
abdominal discomfort.
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