PRICELINE Pharmacy has launched a new partnership with cosmetics brand Napoleon Perdis, as part of a significant range expansion to meet changing customer demands.
The agreement was announced yesterday at the Priceline Pharmacy annual conference, where gm Tamalin Morton said evolving shopping habits meant the company would further accentuate its highly popular mass market brands with more "exclusive and cult product options".
The new Napoleon Perdis products will include existing items along with additional products developed exclusively for Priceline.
"The exclusive Napoleon Perdis products will provide our customers with access to unique makeup artistry that they can't find anywhere else which includes blush and eye palettes, skincare, primers, supercharged serums, masks and concealers," Morton said.
More than 500 delegates are attending the Priceline Pharmacy conference in Perth, and were thrilled at a presentation from the creator himself, Napoleon Perdis (pictured), who said the pact was "a wonderful opportunity...to provide so many more customers with choice and empowerment to achieve their individually desired look and feel".
The Napoleon Perdis range will begin rolling out across the Priceline Pharmacy network in Aug this year, with the group saying it would help cement its position as "Australia's favourite beauty playground".
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