HAND and face wipe brand Wet
Ones will relaunch next month with
new look packaging and a
revamped product range.
Five new and improved products
will be on offer, in three variants:
Wet Ones Be Fresh; Wet Ones
Grubby Fingers; and Wet Ones Be
Gentle, with the range redesigned
to make it easier to carry.
Improvements include the
introduction of Spunlace to the
fabric to make it softer and more
durable, while all Wet Ones are
now anti-bacterial, alcohol and
paraben free and incorporate a
new signature Wet Ones fragrance.
A major promotional campaign
will be undertaken for the new Wet
Ones, including using the Brand
Power TV platform, along with a
new website and in-store activities.
More info 1800 810 310.The above article was sent to subscribers in Pharmacy Daily's issue from 04 Jul 11 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 04 Jul 11
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