New Wet Ones

July 4, 2011

HAND and face wipe brand Wet Ones will relaunch next month with new look packaging and a revamped product range. Five new and improved products will be on offer, in three variants: Wet Ones Be Fresh; Wet Ones Grubby Fingers; and Wet Ones Be Gentle, with the range redesigned to make it easier to carry. Improvements include the introduction of Spunlace to the fabric to make it softer and more durable, while all Wet Ones are now anti-bacterial, alcohol and paraben free and incorporate a new signature Wet Ones fragrance. A major promotional campaign will be undertaken for the new Wet Ones, including using the Brand Power TV platform, along with a new website and in-store activities. More info 1800 810 310.

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Pharmacy Daily | New Wet Ones

New Wet Ones

Other recent headlines

AdPha hails Tasmania aged-care pilot

Pharmacists filter incorrect allergy labels

Amcal launches into retail beauty

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES