Noxa oil launch
February 12, 2014
United Prestige yesterday
formally launched sales of its new
“Noxa Tissue Oil,” which is being
pitched squarely at the Bio Oil
market in Australia.
The company’s md Andrew
Christopher told PD that more
than 400 enquiries were fielded
on the first day, adding that
he was “delighted with the
massive number of calls and
congratulations.
“Our aim is to offer to chemists a
product they can call their own.
“Noxa will not be available via
supermarkets or department stores
like other skincare.”
Christopher said his company had
been selling Bio Oil for the last 12
months, “a great product that we
import legally into Australia direct
from resellers around the world.
“But we have now gone one step
further by producing the Noxa Oil
at half the price of the Bio Oil, so
the chemist out there can have the
best of both worlds and compete
and undercut at the same time the
likes of Chemist Warehouse and
other major retailers”.
United Prestige’s promotion of Bio
Oil last year drew ire from Aspen
Pharmaceuticals, which holds the
exclusive license to distribute Bio
Oil in Australia (PD 13 Jun 2013).
Aspen says its product complies
with Australian product, packaging
and labelling requirements, and it
accepts no responsibility for the
quality of products not purchased
via the official channel.
United Prestige’s Noxa Oil
promises to help pharmacies
“re-claim your category” with a
supporting website at noxaoil.com.
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