THE NPS has received the
Multicultural Communication
Award for a series of its
Medicine Brand Choices radio
advertisements.
The ads in the 2009 campaign
were spoken in Mandarin,
Cantonese and Italian and
explained why the same
medicines can be sold under
different brand names, look
different and be a different
price, but work in the same way.
A set of in-language
brochures were also developed
as part of the campaign.The above article was sent to subscribers in Pharmacy Daily's issue from 04 Aug 11 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 04 Aug 11
THE role and significance of community pharmacy in regional areas was a key focus of discussion for the Nationals leader David Littleproud during last week’s visit to Orana Mall Pharmacy as part of a regional tour.
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