Oz vitamin use growing
May 19, 2014
MORE than 42% of Australians
have bought vitamins in the last six
months, with the proportion surging
from 36% in 2010, according to a
Roy Morgan Research report.
The study surveyed about 20,000
Australians and New Zealanders
about their vitamin use, with the
figures a contrast to sales of herbal
products or natural medicines,
which have declined 10% over the
last four years.
Interestingly, the report also
found that Australians are far
more likely to buy vitamins from
a pharmacy than people across
the Tasman, with New Zealanders
preferring to shop for vitamins at
the supermarket.
For the year to date 48% of
Australian vitamin buyers made
their purchase at a chemist - more
than double the rate in NZ.
Roy Morgan research gm Pip
Elliott said this showed that
NZ offers “genuine growth
opportunities for marketers of
these products who understand
that Kiwi buyers differ from their
Australian counterparts”.
The study also found that the
“vast majority of people who buy
vitamins” (80% in Australia and 82%
in New Zealand) say they’re “feeling
well and in good health.
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