Amazon pulls the pin on Australian ‘Amazon Pharmacy’ trademark application.
Global online retail giant, Amazon, has withdrawn its IP Right to trademark Amazon Pharmacy in Australia.
The company submitted a withdrawal request to IP Australia yesterday, almost 18 months after submitting the trademark application (PD 15 January 2020).
Amazon had sought to trademark the Amazon Pharmacy brand to cover a range of goods and services, including “pharmacy services… health care services, and preparation of prescriptions in pharmacies”.
The filing also requested approval for the trademark to cover “pharmacy packaging services that align, sorts and packages a patient’s medication by date and time into individual packets”, which would have facilitated a model in line with Amazon’s US PillPack pharmacy business.
However, the application was opposed by the Pharmacy Guild of Australia, prompting a 15-month dispute, which culminated in Amazon’s decision to withdraw its trademark request.
See more in Monday’s edition of Pharmacy Daily.
