THE Victorian Government has expanded its "Save 000 for emergencies" campaign to encourage consumers to visit their local pharmacist.
The overall campaign launched in Jan this year, with the pharmacy extension seeing new TV and radio commercials air in recent weeks highlighting the availability of whooping cough immunisations in pharmacies, along with treatments for minor ailments and injuries.
Advertisements feature Ali Mafi, proprietor of Commercial Rd Pharmacy in the Melbourne suburb of Prahran.
Guild Vic branch president Anthony Tassone said the campaign was "a clear sign of the willingness and commitment of the Victorian Government to help inform the public of how best to use the health services available in the community.
"Focusing on community pharmacy makes sense, given how accessible it is and the high frequency of visits by the public."
One of the new commercials is live at pharmacydaily.com.au/videos.
The above article was sent to subscribers in Pharmacy Daily's issue from 11 Sep 18
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