Pharmacy as first choice
December 24, 2015
AS ONE of the most trusted and
accessible professions in Australia,
pharmacists are well-known in their
local communities as the go-to
expert in the white coat behind the
counter, but the role of pharmacy
has expanded considerably,
says data technology company
PharmaData.
According to an IRIWorld
pharmacy retail survey, 48% of
consumers will go to a pharmacy
first for advice on a minor ailment,
and yet only 61% of those will make
a purchase with a recommendation
from the pharmacist.
This means 39% of customers
who walk into a pharmacy are
leaving without a remedy to their
need for entering in the first place.
PharmaData ceo Guy Mckenzie
said, “After working closely with
pharmacies for over four years
we have identified other areas
such as the shop-front are not as
widely recognised as the medicine
dispensary, and yet external data
says the industry is already worth
$3.4b before Christmas has started.
“The business opportunities to
provide the best healthcare for
pharmacy customers are there.”
The PharmaData technology
focuses on the impact of each
element of the business in all
decision-making processes, from
retail front-of-shop assistants to
team leaders and managers.
Utilising data in real-time and
acknowledging the seasonal
needs of the community will
always be invaluable to consumer
retention and sustainable business
growth after the Christmas influx,
McKenzie added.
The above article was sent to subscribers in Pharmacy Daily's issue from 24 Dec 15To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 24 Dec 15
