A PHARMASUISSE campaign that led to a long-term pharmacy service screening people for colorectal cancer was declared the winner of this year's International Pharmaceutical Federation (FIP) Health Promotion Campaign Award, sharing the top spot with the Korean Pharmaceutical Association (KPA) for a campaign on safe drug use.
The awards were two of three presented during the 77th World Congress of Pharmacy and Pharmaceutical Science taking place in Seoul, Republic of Korea.
FIP's other professional association award, for best Pharmacy Practice Improvement Program, went to the Royal Dutch Pharmacists Association (KNMP) for its campaign "The first time", which raised awareness about the value of the counselling provided by community pharmacists to patients who have been prescribed a new medicine.
The Dutch campaign not only succeeded in promoting a service provided by pharmacists but also helped to create acceptance that pharmacists should be remunerated for this service.
Full details of the campaigns, awards and pictures at fip.org.
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