Pharmacy Daily | Pharmacy focus for Heat

AUSTRALIA’s largest cosmetics distributor, The Heat Group, yesterday announced the acquisition of Satin Cosmetics from The Neon Group, with Heat saying the move demonstrates the importance of the pharmacy channel to its business. Satin Cosmetics is currently available in 575 stores nationally, generating about $1.5m in retail sales annually. Heat Group founder and md, Gillian Franklin, said “we have been searching for the ideal opportunity to take our pharmacy business to the next level, and Satin absolutely fits the bill. “We are delighted to be able to now add the Satin Cosmetics brand to our portfolio and are very excited about the prospects to drive growth with our strong field team,” she added. The Heat group now has more than 47 staff in the field, servicing its existing customers which include 1200 pharmacies. The Satin business will lift this distribution to a further 450 stores. The Heat Group is the exclusive Australian distributor of a range of brands including Max Factor, COVERGIRL, Bourjois, essence and Jenne Arthes fragrances. It’s also the official licensee of Warner Bros. personal care and the owner and distributor of Billie Goat Soap, ulta3 and the Woolworthsexclusive MUD make-up brand. Effective from 31 Aug Satin Cosmetics will join the portfolio, with the products to continue to be formulated and manufactured by the Neon Group. Franklin said that pharmacy currently comprises about 20% of its domestic business, with a recent restructure separating the pharmacy team out “to increase the level of service to all customers”. She said that with the Satin brand being more than 20 years old, Neon has built excellent relationships with its pharmacy customers throughout the country. “We look forward to building on the relationships established by the Neon Cosmetics team, as well as creating market share opportunities with our new pharmacy contacts across the wider portfolio,” Franklin added.

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