Pharmacy Forward
June 20, 2014
RECKITT Benckiser (RB) has
launched an online training
program called Pharmacy Forward,
available for free for pharmacists,
which aims to teach the lessons
of the Pain Smart Challenge in
building pharmacy-only offerings.
At the launch event yesterday,
Pain Smart Challenge mentor Nick
Logan said the program involved six
modules with training videos and
downloadable resources.
The Pain Smart challenge was a
year long case study involving three
pharmacies working to invest in
and maximise the S3 category.
Logan said the pharmacies had an
average gross profit increase in S3
of 22%, year on year.
One pharmacy reported that
antiviral unit sales increased by
733% and another that proton
pump inhibitor sales rose by 125%,
RB said.
RB manufacturers Nurofen Plus in
the S3 category.
Retail Doctor Group ceo Brian
Walker said to succeed in retail,
pharmacies needed to stand out
from the crowd by creating a
service culture, putting the best
salespeople at the front and
selling solutions, not just products,
and programs such as Pharmacy
Forward could help with this.
For more, CLICK HERE.
Pictured are RB’s Vanessa
McCutcheon, Nick Logan and Brian
Walker.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Jun 14To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 20 Jun 14
