CAPITAL Chemist Group is rolling out its new "brand agnostic" Play Safe in the Sun campaign to promote sun smart messages.
The group has launched a range of materials as part of the campaign, which it will distribute through its pharmacists and community partnerships with children's sports organisations.
"We don't care which sunscreen you use, or which brand of rashie you wear, as long as they are high quality," Capital Chemist Group Business Manager, Andrew Topp, said.
"We just want everyone involved in kids sport, from young to old, to be aware and to be careful.
"One single episode of blistering sunburn in childhood doubles the chances of melanoma as an adult."
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