Pharmacy-only Bio-Organics
June 5, 2012
BIO-ORGANICS has thrown its lot
in with Australian pharmacies with
the announcement that from 01
July this year, its range of
supplements will be distributed
exclusively to pharmacies.
Currently, Australian consumers
can access Bio-Organics’ range of
complementary medicines from
retailers outside of the pharmacy
chain, including health food stores.
“The Bio-Organics nutraceutical
range is backed by scientific
research and high potency formulas
making it ideal for the pharmacy
environment,” said Director of
Sanofi Consumer Healthcare Luke
Fitzgerald.
“By supplying pharmacies
exclusively we know our
consumers, both new and
established, will be getting trusted
advice in health and wellness,” he
added.
The change is a boon for
Australian pharmacies, according to
Fitzgerald, who said that it gives
pharmacists the chance to engage
with the Bio-Organics customer.
“The Bio-Organics consumer is
fiercely loyal to the brand”, said
Fitzgerald, adding that company
research found that two in three
Bio-Organics shoppers will walk out
of a pharmacy if their preferred
product isn’t stocked.
“Therefore pharmacies now have
increased opportunities to engage
with a dedicated, premium
consumer and look for ways to shift
brand allegiance to pharmacy
loyalty,” he said.
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