Pharmacy & social media
May 25, 2012
PHARMACISTS should embrace
social media, according to Dominos
CEO Don Meij’s.
Speaking to members of the
Australian College of Pharmacy this
week on internet and social media
business strategies Meij said that
pharmacy businesses should use
social media, such as Youtube,
Facebook and Twitter to create
value for customers and build loyalty.
The social media sites can also be
used to gather feedback on business
operations, and as a way to respond
to customers feedback and improve
overall operations, Meij said.
Interestingly Meij pointed out
that 45% of Dominos online
feedback is negative, saying that
this is in fact good for business as it
provides an avenue for improvement.
In addition Meij said that the
company’s presence on Facebook
and Twitter provides immediate
data and real time ‘mystery
shopper’ style feedback which is
honest and direct.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 May 12To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 25 May 12
