MORE than 5.3 million Australian women purchase cosmetics in an average six months, up from under 4.8 million women in 2014, according to the latest Roy Morgan Research data.
While this growing market is increasingly turning to online options to purchase their cosmetics and skin-care products, almost three quarters of sales are still from bricks and mortar channels.
The biggest winners are still chemists and pharmacies such as Priceline, Chemist Warehouse and My Chemist, the research shows.
"Now 42% of women who purchase cosmetics in an average six months buy from Chemists/ Pharmacies, whether in-store or online, up a significant 9% points from four years ago."
Supermarkets, department stores and discount department stores have all lost ground to the robust pharmacy sector.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Feb 19
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Feb 19
