THE complementary medicine offering is increasing in Australia, with the vitamins and dietary supplement category doubling in the last 10 years.
Yasmin Goldsmith, Marketing Manager for Nature's Way Adult Vita Gummies & Wellness, shared that "with an increased focus on wellness can come vitamin fatigue, also known as pill fatigue, a real condition that over two million who take OTC medicines, and the seven million plus who take a complementary medicine every day may experience".
"The high pill burden caused by taking medications due to several chronic conditions can lead to exhaustion from having to swallow multiple pills a day that can cause adverse effects or poor medical compliance.
"Chewable vitamins or gummies offer consumers more choice and are 99% sugar-free."
The above article was sent to subscribers in Pharmacy Daily's issue from 11 Jul 23
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