Pregnant pharmacy offer
September 2, 2010
THE first of September not only marked the first day of spring but the Australian launch of a brand new pregnancy test which is set to reinvigorate the market, the Clearblue Digital Pregnancy Test. The market leader in Europe, Clearblue is a revelation in pregnancy tests indicating not only whether a woman is pregnant but also how far along she is. Clearblue has also done away with the traditional “line” indicator, instead digitally displaying results in plain English. It contains two internal sensors - , the first detecting the amount of pregnancy hormone hCG in a woman’s urine to determine if she is pregnant, while second measures its intensity to figure out when conception took place, i.e. 1-2 weeks, 2-3 weeks or 3+ weeks ago. While the sensors work a small hourgtlass icon appears which is followed either by “not pregnant” or “pregnant’ and 1-2, 2-3 or 3+. Present at yesterday’s launch was Clearblue’s Ryan Daly who told guests that the new test is set to “ignite category sales” which in the arena of pregnancy testing have seen a drop in the past few years. Doing the rounds of pharmacies over the last few weeks, Healthpoint’s Craig Simmonds said the reactions of pharmacy staff to the product had been “really, really positive”. Sydney obstetrician Dr Michelle Batey from North Shore Private Hospital said the test would be especially great for women who have irregular periods as it can pinpoint the time of conception and make the booking of appointments so much easier. Available now, Clearblue Digital Pregnancy Test is set to be supported in-store by point of sale counter units and stands, interactive training modules on touch-screen kiosks, training nights and a $2m national consumer advertising and PR campaign. Daly also said that Clearblue is planning on running pharmacist training days and is also set to launch an innovative educational consumer website. Stay tuned to PD for updates.
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